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Advanced Analytics - Custom conversions integration via GTM templates

This guide shows you how to easily install a tag template from the Gallery (template library) of Google Tag Manager.

Updated over 10 months ago

Custom conversions

Once you have integrated the global script, you can setup custom conversion on your GTM thanks to existing template.

Here's the steps to follow :

Install the Template

Template link :

  1. Go to your GTM workspace

  2. Navigate to the ā€œTemplatesā€ tab

3. In the section titled ā€œTag Templateā€

4. Click the ā€œSearch Galleryā€ button at the top right of the section

5. Click the search icon and type ā€œJoin Stories - Conversions Customā€

6. Click on the existing template

7. Click on ā€œAdd to workspaceā€

Use the template

  1. From the GTM workspace:

  2. Go to the ā€œTagsā€ tab.

  3. Create a new tag using the button in the ā€œTagsā€ section.

  4. Click on the ā€œTag Configurationā€ section.

  5. Select the custom tag template ā€œJoin Stories - Conversions Custom Codeā€ from the ā€œCustomā€ section.

  6. Fill in the fields with their associated values.

  7. In the ā€œAdvanced Settingsā€:

    1. Go to ā€œTag Sequencingā€.

    2. Check ā€œFire a tag before [this tag] firesā€.

    3. Select the tag using ā€œJoin Stories - Global Scriptā€.

    4. Check ā€œDon’t fire Join Stories - Global Script if the preceding tag fails or is pausedā€.

    5. Add any additional parameters if needed.

  8. Set your trigger on your checkout page.

  9. Save your tag.

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