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Advanced Analytics - E-com conversions integration via template GTM

Clara Hachem avatar
Written by Clara Hachem
Updated this week

Checkout Tracking Code

Template link:

Installing the Template

1. Go to your GTM workspace

2. Navigate to the “Templates” tab

3. In the “Tag Template” section:

4. Click the “Search Gallery” button in the top right corner

5. Click the search icon and type “Join Stories - Checkout Tracking Code

6. Click the matching template

7. Click “Add to workspace”

Using the template

  1. From the GTM workspace, go to the “Tags” tab

  2. Create a new tag using the button in the “Tags” section

3. Click the “Tag Configuration” section

4. Select the added tag template: “Join Stories - Checkout Tracking Code” under the “Custom” section

5. Fill in the fields with their corresponding values

6. For the value table “Product mapping keys”:

a. Enter the appropriate key based on your dataset for each value.
For example, if in your product data the price is under the key price, enter price in product_price

7. In the “Advanced Settings”:

  1. Go to “Tag Sequencing”

  2. Check “Fire a tag before this tag fires”

  3. Select the tag using “Join Stories - Global Script”

  4. Check “Don’t fire Join Stories - Global Script if the selected tag fails or is paused”

8. Add additional parameters if needed

9. Set up the trigger on your checkout page

10. Save your tag

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Add to Cart Tracking Code

Installer le template

  1. Go to your GTM workspace

  2. Navigate to the “Templates” tab

3. In the “Tag Template” section:

4. Click the “Search Gallery” button in the top right corner

5. Click the search icon and type “Join Stories - Add to Cart Tracking Code”

6. Click the matching template

7. Click “Add to workspace”

Using the template

  1. From the GTM workspace, go to the “Tags” tab

  2. Create a new tag using the button in the “Tags” section

3. Click the “Tag Configuration” section

4. Select the added tag template: “Join Stories - Add to Cart Tracking Code” under the “Custom” section

5. Fill in the fields with their corresponding values

6. In the “Advanced Settings”:

  • Go to “Tag Sequencing”

  • Check “Fire a tag before this tag fires”

  • Select the tag using “Join Stories - Global Script”

  • Check “Don’t fire Join Stories - Global Script if the selected tag fails or is paused”

7. Add additional parameters if needed

8. Set up the trigger on your add-to-cart page

9. Save your tag

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