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Advanced Analytics - Custom conversions integration via GTM templates

This guide shows you how to easily install a tag template from the Gallery (template library) of Google Tag Manager.

Clara Hachem avatar
Written by Clara Hachem
Updated over a week ago

Custom conversions

Once you have integrated the global script, you can setup custom conversion on your GTM thanks to existing template.

Here's the steps to follow :

Install the Template

Template link :

  1. Go to your GTM workspace

  2. Navigate to the “Templates” tab

3. In the section titled “Tag Template”

4. Click the “Search Gallery” button at the top right of the section

5. Click the search icon and type “Join Stories - Conversions Custom”

6. Click on the existing template

7. Click on “Add to workspace”

Use the template

  1. From the GTM workspace:

  2. Go to the “Tags” tab.

  3. Create a new tag using the button in the “Tags” section.

  4. Click on the “Tag Configuration” section.

  5. Select the custom tag template “Join Stories - Conversions Custom Code” from the “Custom” section.

  6. Fill in the fields with their associated values.

  7. In the “Advanced Settings”:

    1. Go to “Tag Sequencing”.

    2. Check “Fire a tag before [this tag] fires”.

    3. Select the tag using “Join Stories - Global Script”.

    4. Check “Don’t fire Join Stories - Global Script if the preceding tag fails or is paused”.

    5. Add any additional parameters if needed.

  8. Set your trigger on your checkout page.

  9. Save your tag.

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