Introduction
This document details the various metrics used to analyze the performance of stories, widgets, and products on our platform. The metrics are organized by categories to facilitate understanding and analysis.
Site Visitors
The calculation of website visitors is based on data collected from user interactions with the site. However, several factors can influence these calculations, which may lead to discrepancies between recorded data and reality (e.g., ad blockers, bots).
Données de sessions
To retrieve session data (Stories Viewers, Avg. per Viewer, session duration…), you can:
• Connect your store if you use Shopify
• Integrate the Global script if you use another CMS
1. Metrics for Stories
Nom | Description |
Stories views | Total number of story views over the period. If a visitor leaves the story and returns (e.g., by swiping between stories), it counts as 2 views |
Stories viewers | Total number of unique visitors who have viewed stories |
Avg. per viewer | Average number of stories viewed per visitor. Calculated by dividing the total number of story views by the number of unique visitors |
Total sessions | Total number of sessions from visitors who viewed at least one story. A session ends when the viewer is inactive for 30 minutes |
Completion rate | Average percentage of story completion. Indicates how far viewers progress through the story on average (advancing through the video or tapping to the next) |
Avg. watch time | Average time (in seconds) viewers spend on stories. In case of pauses or rewinds, the viewing time may exceed the story’s duration |
Engagement rate | Percentage of visitors who interact at least once with an interactive element within a story |
Total interacted Stories | Total number of stories where there was an interaction |
ℹ️ An interaction refers to a clickable element within a story, such as CTAs (Call to Action), Forms, Polls, Quizzes, etc.
2. Métriques des Widgets
Nom | Description |
Widget loaded | Total number of widgets loaded on the site |
Avg. per viewer | Average number of widgets loaded per site visitor. Calculated by dividing the total number of widgets loaded by the number of unique visitors |
Widgets views | Total number of widgets viewed (75% of the height visible on the screen) |
Viewability rate | Widget visibility rate |
Widgets clicks | Total number of clicks on widgets |
Click rate | Widget click-through rate |
Avg. Stories views | Average number of stories viewed when a user clicks on a widget |
Avg. Stories per widget | Average number of stories in a widget. Allows comparison to the average number of stories viewed in a widget |
3. Engagement Metrics
Nom | Description |
Session duration | Average duration of sessions from visitors who viewed at least one story. A session ends when the viewer is inactive for 30 minutes |
On-site uplift | Measures JOIN’s impact on session duration, i.e., the impact on the time spent by visitors who viewed stories compared to those who did not |
Bounce Rate | Measures the bounce rate of visitors who viewed at least one story (session with only one page viewed) |
Exit drop | Measures JOIN’s impact on the bounce rate, i.e., the impact on the bounce rate of visitors who viewed stories compared to those who did not. |
4. Conversion Metrics
Attribution models assign credit to interactions throughout the customer journey.
Attribution du revenu
Post-click (7 days):
In Story: The visitor purchased a product after adding it to the cart directly from the story.
Redirect: The visitor purchased a product after clicking on the shopping component showing the product in the story.
Post-view (2 days): The visitor purchased a product after seeing it in the story.
Indirect (1 day): The visitor purchased a product after viewing at least one story.
Nom | Description |
Revenue | Sum of the amounts of purchased carts for which JOIN contributed (post-click, post-view, and indirect) |
Orders | Number of orders placed for which JOIN contributed (post-click, post-view, and indirect) |
Avg. order value
| Average value of orders for which JOIN contributed |
Conversion rate | Conversion rate of visitors who viewed at least one story |
Conversion uplift | Measures JOIN’s impact on the conversion rate, i.e., the impact on the conversion rate of visitors who viewed stories compared to those who did not |