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Introduction to analytics
Introduction to analytics
Nicolas Goudemant avatar
Written by Nicolas Goudemant
Updated over 3 months ago

Introduction

This document details the various metrics used to analyze the performance of stories, widgets, and products on our platform. The metrics are organized by categories to facilitate understanding and analysis.

Site Visitors

The calculation of website visitors is based on data collected from user interactions with the site. However, several factors can influence these calculations, which may lead to discrepancies between recorded data and reality (e.g., ad blockers, bots).

Données de sessions

To retrieve session data (Stories Viewers, Avg. per Viewer, session duration…), you can:

Connect your store if you use Shopify

• Integrate the Global script if you use another CMS

1. Metrics for Stories

Nom

Description

Stories views

Total number of story views over the period. If a visitor leaves the story and returns (e.g., by swiping between stories), it counts as 2 views

Stories viewers

Total number of unique visitors who have viewed stories

Avg. per viewer

Average number of stories viewed per visitor. Calculated by dividing the total number of story views by the number of unique visitors

Total sessions

Total number of sessions from visitors who viewed at least one story. A session ends when the viewer is inactive for 30 minutes

Completion rate

Average percentage of story completion. Indicates how far viewers progress through the story on average (advancing through the video or tapping to the next)

Avg. watch time

Average time (in seconds) viewers spend on stories. In case of pauses or rewinds, the viewing time may exceed the story’s duration

Engagement rate

Percentage of visitors who interact at least once with an interactive element within a story

Total interacted Stories

Total number of stories where there was an interaction

ℹ️ An interaction refers to a clickable element within a story, such as CTAs (Call to Action), Forms, Polls, Quizzes, etc.

2. Métriques des Widgets

Nom

Description

Widget loaded

Total number of widgets loaded on the site

Avg. per viewer

Average number of widgets loaded per site visitor. Calculated by dividing the total number of widgets loaded by the number of unique visitors

Widgets views

Total number of widgets viewed (75% of the height visible on the screen)

Viewability rate

Widget visibility rate

Widgets clicks

Total number of clicks on widgets

Click rate

Widget click-through rate

Avg. Stories views

Average number of stories viewed when a user clicks on a widget

Avg. Stories per widget

Average number of stories in a widget. Allows comparison to the average number of stories viewed in a widget

3. Engagement Metrics

Nom

Description

Session duration

Average duration of sessions from visitors who viewed at least one story. A session ends when the viewer is inactive for 30 minutes

On-site uplift

Measures JOIN’s impact on session duration, i.e., the impact on the time spent by visitors who viewed stories compared to those who did not

Bounce Rate

Measures the bounce rate of visitors who viewed at least one story (session with only one page viewed)

Exit drop

Measures JOIN’s impact on the bounce rate, i.e., the impact on the bounce rate of visitors who viewed stories compared to those who did not.

4. Conversion Metrics

Attribution models assign credit to interactions throughout the customer journey.

Attribution du revenu

Post-click (7 days):

  • In Story: The visitor purchased a product after adding it to the cart directly from the story.

  • Redirect: The visitor purchased a product after clicking on the shopping component showing the product in the story.

Post-view (2 days): The visitor purchased a product after seeing it in the story.

Indirect (1 day): The visitor purchased a product after viewing at least one story.

Nom

Description

Revenue

Sum of the amounts of purchased carts for which JOIN contributed (post-click, post-view, and indirect)

Orders

Number of orders placed for which JOIN contributed (post-click, post-view, and indirect)

Avg. order value


Average value of orders for which JOIN contributed

Conversion rate

Conversion rate of visitors who viewed at least one story

Conversion uplift

Measures JOIN’s impact on the conversion rate, i.e., the impact on the conversion rate of visitors who viewed stories compared to those who did not

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